Get started with building an H5 page with services such as MAKA, Renrenxiou, Yixiouwang, but do keep in mind the interface is in Chinese. It allows for illustrations, artwork, and animations perfect for mobile experiences. H5 is a Chinese buzzword that essentially means HTML 5, or a single HTML 5 landing page.
#WECHAT ACCOUNT PROFESSIONAL#
While WeChat Official Account pages have limited customization features, an H5 landing allows for providing users a professional and unique experience for your brand to stand out. You can then allow users to use these points towards discounts when they shop for your brand. Giving points for daily check-ins will incentivize your followers to keep up with your brand’s latest news and offers.
WeChat Mini Programs allow you to build a loyalty program for your brand easily.īuild your WeChat loyalty program by rewarding points to potential customers for proactively linking their WeChat accounts and filling out their profile on your Mini Program.
Loyalty programs are essential in retaining them. After a strong marketing campaign, you now have an influx of customers. Loyalty Programs on WeChat mini programsīrand loyalty is still important in China. WeChat features such as WeChat pay, geo-location, contacts, and notifications can all be smoothly integrated between WeChat and its Mini Apps. WeChat Mini Programs are applications built within the WeChat platform, providing advanced features with smooth integration with WeChat. Below is a rough guide for industry standards for WeChat KOL marketing: All about WeChat Mini Programsĭepending on the scope of your business, it might make sense to dive into making a mini-program specifically for your brand. Other KOLs have their own Official Accounts with large followings due to their reliable content. These groups usually revolve around specific interests, and engagement can vary depending on their quality. Some KOLs run their own WeChat groups, which have a maximum capacity of 500 members. By partnering with local KOLs, you are able to localize your brand messaging in China while getting access to their network of followers.
In China, influencer marketing is widely known as KOL (key opinion leader) marketing. Now that you’ve set up an Official Account, it’s time to reach your audience. Enter your email and click the Register button.Choose the account type most suitable for your business.There are two types of WeChat Official Accounts: service account and subscription account.įollowing these three steps in setting up a WeChat Official Account: This replaces email mailing lists common in Western marketing campaigns, as most people don’t use email in China. It allows brands to publish content for their followers to see as WeChat newsletters. Below we detail a list of WeChat marketing best practices for businesses: Types of WeChat Official AccountsĪ WeChat Official Account is similar to a Facebook page. Its WeChat Store function, while not able to compete with larger Chinese e-commerce platforms like Taobao, means e-commerce is also covered within the app’s ecosystem.Īs a complete ecosystem with ubiquitous reach in China, it is imperative for any business looking to break into the Chinese market to have a strong WeChat presence. Its WeChat Mini Programs function means users often don’t even need to leave the app to access other utilities and applications, such as ride-hailing (Didi taxi) or booking plane/train tickets. Its WeChat Pay function has eliminated the need to carry cash in most cities in China.
#WECHAT ACCOUNT FULL#
Since then, it has grown to become a full suite social-media app encompassing all aspects of daily life. Literally meaning micro message (微信), it was launched as a messaging app and soon replaced texting in China. WeChat was launched in 2011 by Chinese tech giant Tencent. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market. If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. WeChat Official Account Promotion in 2022.Foreign brands using WeChat to drive conversion in 2022.Loyalty Programs on WeChat mini programs.Prices for Influencer Campaign on WeChat.
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